lundi 18 juin 2007


L'Ecsta DX Aroma est un pneu d'un nouveau genre. Kuhmo Tire USA annonce l'introduction sur le marché du premier pneu parfumé. Ce projet est le fruit (c'est le cas de le dire) de plus d'un an de recherche et de developpement. Cible visée ? les femmes américaines, celles qui se baladent en Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring et Ford Taurus. La technologie : Un ruban imprégné d'arômes haute température : lavande, orange neroli et jasmin.Il a d'autres atout essentiellement liés au comfort (moins de bruit, stabilité, etc...). Uniquement sur le marché américain, of course.
Rancho Cucamonga, Calif. — KUMHO Tire USA, announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. The project is the “fruition” of more than a year’s worth of research and development to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine. According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology expertise in the highly competitive automotive marketplace. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands.The DX features four wide grooves that help evacuate water, while a silica compound improves all-weather performance and wet traction. High tensile steel belts and a jointless nylon cap ply also help improve noise, ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance.
Kumho Tire USA

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